Marketing Manager - Brand Strategy & Market Research

Join a dynamic team as a Marketing Manager in Bantul, DI Yogyakarta, and take the lead in shaping the future of our brand. This role offers a unique opportunity to drive strategic marketing initiatives, conduct in-depth market research, and coordinate with Contract Manufacturers (CMs) to ensure seamless execution of marketing campaigns. At Private Advertiser, we're dedicated to innovation and excellence, and we're looking for a marketing professional who can bring fresh ideas and a strategic mindset to our team.

As a Marketing Manager, you'll be responsible for developing and implementing marketing strategies that align with our business goals. You'll work closely with our team to conduct market research, analyze consumer behavior, and identify new opportunities for growth. Your expertise in brand strategy and market research will be crucial in helping us stay ahead of the competition and create a strong market presence.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies to drive brand growth and market penetration.
• Conduct in-depth market research and consumer behavior analysis using tools like Google Analytics, SEMrush, and SurveyMonkey.
• Coordinate with Contract Manufacturers to ensure timely and effective production of marketing materials.
• Manage and mentor a team of marketing specialists, providing guidance and support to achieve departmental goals.
• Monitor and evaluate marketing campaigns, providing regular reports and recommendations for improvement.
• Stay updated with industry trends and best practices, applying this knowledge to enhance our marketing efforts.
• Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives across the organization.
• Represent the company at industry events and conferences to build brand awareness and network with key stakeholders.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing management, with a proven track record in brand strategy and market research.
• Proven experience in working with Contract Manufacturers and understanding of supply chain management.
• Strong analytical skills and the ability to interpret market research data to drive strategic decisions.
• Excellent communication and presentation skills, with the ability to articulate complex ideas to both technical and non-technical audiences.
• Proficiency in marketing software and tools, including Google Analytics, SEMrush, and SurveyMonkey.
• Certification in marketing management or a related field is a plus.
• Familiarity with the advertising industry and understanding of consumer behavior trends.

🛠️ Keahlian

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